23 Feb 10 Sentiment Metrics Launches an Industry First in Social Media Engagement Capabilities
LONDON, February 23, 2010 /PRNewswire/ — Sentiment Metrics today announced the launch of its social media engagement module, powerful new web-based functionality fully integrated with the existing Sentiment Metrics social media monitoring and measurement platform.
The social media engagement module directly integrates with Twitter and Facebook, as well as supporting the creation of comments in blogs and forums from within the application itself. Via the workflow module, CRM functionality is also possible allowing the assignment and tracking of engagement activities, across all team members in an organisation.
Until now, Sentiment Metrics users have been able to monitor online conversations about brands, organisations and issues across all forms of social media including blogs, forums, and Twitter. Sentiment Metrics were the first company to include Facebook fanpage coverage last year and continues to embrace new arenas with Google Buzz. With this new module, Sentiment Metrics users will now be able to directly engage with individuals and enter the online conversation without needing to leave the application.
With the new highly visual social profile graphing tool, users can look up social media user profiles, including their Twitter handle, LinkedIn profile, blog address, and google profile, and then choose to engage via these profiles all with the touch of a button.
Directly engaging with an organisation’s customers has been proven to increase customer satisfaction, improve customer retention and generate greatly increased sales leads. By integrating engagement activities into the Sentiment Metrics social media monitoring platform, organisations can roll out a time-saving, convenient, and easy-to-use process with a full audit trail for historical reporting.
“We have been privileged to help many of the world’s leading brands and agencies monitor and measure social media over the past few years. Direct engagement was the next step for customer-facing organisations. We have responded to our clients’ requests and we are delighted to release these new features,” said Leon Chaddock, Managing Director of Sentiment Metrics.
Sentiment Metrics’ user-friendly web dashboard allows topics to be entered for monitoring and measurement. Content is delivered in real-time, graded by importance and sentiment. Users can then respond directly to mentions collected via Twitter, Facebook or through comment-based systems. For organisations, this means their customers can receive instant feedback, contact information can be identified via Google’s Social graph API and new leads can be funnelled back into the organisation’s sales processes.
For more information about Sentiment Metrics, visit http://www.sentimentmetrics.com.
Free trials and demonstrations available.
About Sentiment Metrics
Sentiment Metrics provides a social media monitoring, measurement and engagement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients, allowing them to directly engage with their customers. For more information, go to http://www.sentimentmetrics.com.
Tags: facebook, google buzz, social media engagement, Social media monitoring, twitter
21 Dec 09 Rage against the machine Christmas number 1
Quite a popular story in the UK at the moment is how Rage against the machine beat X-factor to number one at Christmas. What is amazing is how one facebook page managed to get so much support and realise so much influence that a main stream media X-factor winner was beaten. I am not writing this to discuss whether this is good or bad for Simon Cowell, more that what is evident is if brands thought they could ignore social media and over muscle it through traditional channels they were very much mistaken. This is a clear case of the voice of the consumer speaking through the power of social media and overwhelming and overpowering television , radio and news media.
Social media and the people that use it are not going away, infact on the contrary the number of people using social media is increasing, as are the platforms people use. If your company is not actively monitoring and analysing social media communications, they should be. Shameless plug: we can help!
Tags: Christmas number 1, Rage against the machine, Social media monitoring
19 Jun 09 Updates to our social media monitoring platform
We have always analysed and displayed the top topics occuring for a search term/brand/person etc. Now when you click on a topic in the topic cloud or list, you get the option to filter the data below and view which mentions these topics occured in or trend the topic. If you trend the topic a dynamic chart shows you how often the topic occured by day over the selected time period, and filters the data in the data explorer to show where this topic occured. You can of course export the topics to CSV as before, or export the area chart as an image for inclusion in your own reports..
This powerful addition allows you to always see what the key topics are for your brand, and whether they are becoming more important or less important over time.
05 Jun 09 Photo of the Sentiment Metrics platform in Times square
The great launch of Social Media Metrics powered with Sentiment Metrics by our amazing partners PR Newswire included a nice advert in Times square! Check it out!
02 Jun 09 PR Newswire Launches Comprehensive Social Media Monitoring Tool
Social Media Metrics monitors and analyzes over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs
NEW YORK, June 2 /PRNewswire/ — PR Newswire announced today the launch of Social Media Metrics, a powerful new intelligence tool powered by Sentiment Metrics that enables communications professionals and marketers to monitor, analyze and measure the impact of what is being said about an organization, brand, spokesperson or competitor across the social media landscape.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/38671/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090602/NY26433 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
“Blogs, message boards and discussion threads can reveal invaluable information about how messages are resonating, what customers are saying about an organization, who is buzzing about a brand, and when a crisis situation is about to develop,” said Allison Murphy, PR Newswire. “However, sorting through the reams of information in the social media universe and then analyzing the data in an effective manner can be an extremely daunting task. With the launch of the Social Media Metrics service, communications professionals can now efficiently and intelligently analyze how key audiences and the public in general are reacting to and even dictating how their organization and brands are portrayed within the various online and social media circles.”
Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs including Twitter. The system enables users to build customized searches to track keywords related to one’s organization, industry and competitors, while simultaneously isolating specific geographic, demographic and language parameters. Users can further refine Social Media Metrics searches to target those blogs and social media sites that are important to one’s customers or industry opinion-makers.
“With the spread of user-generated media such as blogs and discussion forums, consumers have become more influential than ever before and often, what they are saying can make or break a brand,” said Leon Chaddock, managing director, Sentiment Metrics. “As new media continues to grow in influence, the organizations and brands that effectively utilize social media intelligence to either build on positive buzz about their brand or to quickly respond to an emerging crisis situation will rise to the top, while those that ignore the influence of online voices will risk losing out on valuable opportunities and in some cases, suffering irreparable damage to their brand.”
Once search criteria are established, Social Media Metrics provides intelligence on the data it tracks through a series of analytical tools. Social Media Metrics’ Authority Score can reveal the impact of a blog or social media network on one’s brand or message by providing the number of inbound links from other social media sites, while the Top Topics Report identifies the most frequently discussed topics surrounding a brand and/or its competitors. Social Media Metrics’ Sentiment Report delivers additional insight on social media mentions by gauging whether discussions are positive, neutral or negative. Key to the Sentiment Report tool is the ability to create alerts that isolate negative mentions and warn the user that a potential crisis may be building.
“The longer it takes to respond to a negative situation that may be developing on social media channels, the worse the situation is going to be,” continued Murphy. “An alert dedicated only to negative mentions helps to ensure that users can respond to potentially explosive situations before they spin out of control; an invaluable tool for any communications or marketing professional.”
Social Media Metrics also offers robust reporting capabilities that enable users to tabulate data in customizable charts in a variety of formats, including CSV, graphs and pie charts. The system’s PDF Report Builder allows users to combine graphical information with custom notes to create reports that bring together both qualitative and quantitative analyses.
About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.
About United Business Media Limited
UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.
About Sentiment Metrics
Sentiment Metrics provides the social media monitoring and measurement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients rather than just the data. For more information, go to www.sentimentmetrics.com.
Press Contact:
Rachel Meranus
Vice President, Public Relations
PR Newswire
+1.201.360.6776
rachel.meranus@prnewswire.com
22 Apr 09 Sentiment Metrics Updates 22nd April
Here is a summary of the latest updates to our system.
Search term configuration screen
We have completely overhauled the search term config screen. Previously you could only do a single AND , NOT or OR. You can now do as many as you like!
You can choose for all reports to only contain social media, only online news, or both.
You can choose for all reports to only show content from a certain region/ country.
On entering a search term we will now straight away show 30 days history of the search term aswell as collecting realtime updates.
This is in addition to archiving as your campaign progresses we will always keep upto 2 years of data.
Expanded Twitter Coverage
Previously we picked up a good deal of Tweets from Twitter, but it wasn’t exhaustive. We now have full Twitter coverage. We have added a new “Micro-blog” category to the channel reports.
Admin screen changes
Agencies with multi user accounts, can now choose how many search terms their clients should be able to add to the system. This is in addition to the usual facility of being able to share search terms and profiles to selected user accounts.
There is also an add url function, so you may add new blogs to our index.
Partners / White label systems
All of the new features have been rolled out to your installations today, as always we welcome any feedback or feature requests.
Coming next
We are incorporating blog comments into the reports. Also adding a blog comment channel in the channel reports. We are developing an API, and also adding some more enhancements to our Top Topics report.
Tags: Senitment Metrics Update, social media measurement, Social media monitoring
07 Jan 09 Sentiment Metrics recognised as top 10 for brand reputation monitoring tools.
It was good to see Sentiment Metrics featured as a top ten solution for brand reputation monitoring,
Thanks !
http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/
04 Dec 08 SentimentMetrics Version 2 live!
I am pleased to announce version 2 of our user interface is now live!
http://www.sentimentmetrics.com/v2.gif
Tags: New user interface, social media measurement, Social media monitoring
08 Oct 08 Sentiment Metrics has been nominated for an Upshot50 Marketing Technology Leaders Award
We were very pleased to see Sentiment Metrics nominated for a Upshot50 Marketing Technology Leaders Award. It’s fantastic to see our social media monitoring platform recognised in the top 50.
Please vote for us!
http://www.upshotinstitute.com/upshot-50.html
19 Sep 08 Sentiment Metrics Updates
A quick update on latest features added to our Social Media Monitoring system
Influencer Reports.
It is now possible to seperate influencers by channel type: Blog, Forum, News or Website.
Below the influencer chart is a summary of each influencer, their authority, the number of times they have mentioned your brand and they key topics they discuss. A screenshot is also shown of their site.
Comparison Reports.
The comparison report has now been completely overhauled.
You can select from any of your brands, and compare their buzz and sentiment aswell as seeing a Share of Voice chart. You can save different comparison reports, and quickly reload them with one click. As with all our other charts these are easily exportable as an image for use in compiling your own reports.
Channel Reports.
A new report introduced in this release, allows you to view the % breakdown of mentions about your brand(s) from different channels. Including Blog, Forum, News, Website.
You can then drill down to the data to view all mentions from each channel.
Full size
Please contact us if you have any questions or would like to see a demo of these features.
Tags: Sentiment Metrics updates, Social media monitoring, Social Media Monitoring updates
