15 Nov 07 Monitoring buzz is great for trend analysis!
Early last month I was tracking the buzz about David Cameron vs Gordon Brown. Now ordinarily Mr. Brown gets three times more buzz a day than Mr. Cameron, which I would expect seeing Mr. Brown is the PM.
However it was fasinating watching over these few weeks. First of all Mr. Cameron pulls a blinder in the Conservative party speeches my totally memorising a 60 minute speech, I wonder if he had anticipated what might have happened!!
Notice the buzz on the 3rd October
http://oberon2001.blogspot.com/ comments
“David Cameron’s speech to his party’s conference today would appear, watching it back on the BBC, to have been made without the aid of an autocue and bloody hell, doesn’t it look better ”
I’d have to agree it was highly impressive! It really piled the pressure on Mr. Brown, and there were calls for an early general election which stired the media and blogging public into a frenzy!
It became a bit of a nightmare for Mr. Brown, the tories polls followed the buzz trend upwards, and several days later Mr. Brown decided against a Snap election. Check how his buzz report soared!
Most bloggers decided Brown had played right into Camerons hands such as http://britpolanalysis.blogspot.com/ who commented:
“If Gordon Brown wanted to get on with the business of government, he could have said this at the Labour Party conference. Now David Cameron is able to portray him as frightened of an election and has won a substantial tactical advantage”
There were thousands of mentions we tracked and using our advanced search engine I was able to dig further down into the individual topics and group them by subject and view. It was fasinating stuff.
It got me wondering whether politicians use this type of technology to view what the public thinks. Government are often slower adopters than the Corporate world, but if they aren’t using this they are missing a trick!
If you are interested in monitoring blogs please get in touch we would love to discuss our technology with you!
Tags: Blog Monitoring, Buzz Monitoring
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