SentimentMetrics always shows the snippet or title we mined where your brand or keyword is mentioned in our data tables. See here:

You can then click through to view the original source. It could still take some time reading the entire article or post to find where your brand or keyword was mentioned.

We have made a small change so now when you click on the source link SentimentMetrics blog and media monitor highlights your brands mention in the original article or blog post. Simply click on the source in the data table, and we show you the source website with your brand or keywords highlighted.  Should save our clients some time!

View an example here:

Matthew Hurst has written an interesting post about sentiment detection at http://datamining.typepad.com/data_mining/2007/12/sentiment-minin.html.

He comments on the differences between automated and manual approaches, SentimentMetrics uses an automated approach and we are currently at an 80% accuracy which is considered good in the industry, however I sometimes get clients asking why something is negative when it should be positive which occasionaly happens.

Maybe we need to consider an human review stage in our service. The reason we haven’t so far is this would result in a delay in getting the data to the clients and also would inflate the cost of the service.  At present our clients seem happy with the service but it is definately something to consider for the future.

So its been a few weeks since we opened our doors to business. The take up of the service has exceeded our expectations. Everyone from FTSE 100’s monitoring their main brand, large agencies offering the service to their clients and smaller businesses just wanting to find out what is being said about them.
We are delighted with the take up and continue to work on improving the service.

We are currently finding approximately double the amount of blog posts that blog search engines find. Not to mention we remove spam, organise the data , draw trends in one easy to find place.

We are saving companies many hours of their staffs time, what was once a tedious and manual task taking hours, now takes a few minutes.

Have you tried our service yet?

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