27 Feb 08 Competitive Intelligence and media reports
We have just launched additional reports to further improve our social media monitoring service.
Sentiment Metrics now also shows reports on photos and videos recently uploaded concerning your brand. This was originally driven by hotel customers in the hotel review monitoring package, but we have added this to our core service.
We have also added Competitive intelligence reports. You can now view the sentiment of comments of your brand versus your competitors , also the share of voice your brand receives compared to your competitors. This is something one of our large cell phone/mobile phone manufacturing brands was keen to see added to our real time dashboard, so we listened and implemented!
We have some exiting new reports planned, and some new metrics we are investigating adding, but more about that soon!
07 Feb 08 Hotel review monitoring
We have just launched a new hotel review monitoring service to complement our existing social media monitoring service. Many people were coming to us asking us to monitor specific hotels. The amount of data on blogs for example on specific hotels can be quite limited. Although useful to have many people approaching us wanted hotel review monitoring, as they were spending too much time searching around.
One missed negative review for a hotel can mean people that would have booked with them go to their competitors. By using this product hotels can gain a 500-1000% ROI and we already have clients from several large hotel chains, who I think it is fair to say would swear by the service!
So what does the service do:
- Indexes and stores data from the major travel and hotel review sites (such as Tripadvisor.com, Travelocity.com, Travelpost.com, Expedia.com, Hotels.com, local.yahoo.com and Orbitz.com)
- Monitors millions of blogs and social media sites and indexes their data
-Ranks the reviews and comments by sentiment, so you can quickly see negative hotel reviews and respond
-Tracks average ratings overtime
-Tracks Tripadvisor scores over time
-Emails you when negative reviews come in
and much much more!
We believe this is an invaluable service for hotels who appreciate the time savings and peace of mind our service delivers.
If you are a hotel owner or incharge of a hotels marketing please contact us for a free trial, the service costs from $90 /£45 a month.
