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27 Feb 08 Competitive Intelligence and media reports

We have just launched additional reports to further improve our social media monitoring service.

Sentiment Metrics now also shows reports on photos and videos recently uploaded concerning your brand. This was originally driven by hotel customers in the hotel review monitoring package, but we have added this to our core service.

We have also added Competitive intelligence reports. You can now view the sentiment of comments of your brand versus your competitors , also the share of voice your brand receives compared to your competitors. This is something one of our large cell phone/mobile phone manufacturing brands was keen to see added to our real time dashboard, so we listened and implemented!

We have some exiting new reports planned, and some new metrics we are investigating adding, but more about that soon!



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