We have always analysed and displayed the top topics occuring for a search term/brand/person etc. Now when you click on a topic in the topic cloud or list, you get the option to filter the data below and view which mentions these topics occured in or trend the topic. If you trend the topic a dynamic chart shows you how often the topic occured by day over the selected time period, and filters the data in the data explorer to show where this topic occured. You can of course export the topics to CSV as before, or export the area chart as an image for inclusion in your own reports..

This powerful addition allows you to always see what the key topics are for your brand, and whether they are becoming more important or less important over time.