On Tuesday night, many people tuned into Channel 4’s documentary Don’t Blame Facebook. The programme looked into the repercussions faced by several UK based tweeters and Facebook users after making various online ‘fails’ on social networking sites. As lovers of all things social, we were intrigued to see what people were saying about it online.

By using the Sentiment Metrics social media monitoring tool, we had a look into the chat around the show over the past three days, to see how it had been received. From the chart above you can see that there was a peak in mentions on Tuesday at 2052.

The response to the programme was mixed. On a positive note, it looks like the documentary did its job. By analysing the mentions, it would seem the key message of the program was apparent. People were starting to think twice about what they will tweet or post on Facebook in the future:

However, it also triggered a lot of satire amongst social media users:

Others either thought the response to social media content was too extreme, or pointed out individuals only had themselves to blame for what they said on social in the first place.

With an increasing number of online faux-pas being reported, and social media becoming more prominent in business strategies, next time you are posting a comment on any of your brand’s corporate social media pages, pause for a moment and make sure you get it just right!