The Sentiment Metrics office is always up for supporting a good cause and today is no different. With the British Heart Foundation’s Rock Up In Red campaign in full swing, we’ve joined in the fun and some of us rocked up in red clothes.
The British Heart Foundation has been extending awareness of its national fundraising day with a campaign involving social media. Social outreach is an essential tool to help charities such as BHF to raise awareness of the vital work they do.
Hashtags can prove very valuable in maximising reach for a campaign like BHF’s. #rockupinred is being widely used on social media by people pledging their support to the cause. Productivity Strategies believes ‘Hashtags are to Twitter as keywords are to SEO because hashtags can help your tweets reach a broad number of people’. And, it’s obvious that BHF is a trailblazer on using hashtags for social media engagement as its Twitter account is jam packed with responses to those supporting #rockupinred.
We’ve had a look at the response on social for the past seven days in the build-up to today’s campaign and run a stream for Rock Up In Red and #rockupinred to analyse the discussion around the campaign.
We’ve also taken a look at the sentiment surrounding the campaign.
As expected, from the sentiment chart above, you can see there 97.8% of the mentions have been positive and naturally the most supportive response has been during today. Many of these comments have been pledging their support towards the charity by making a point of wearing something red and encouraging others to do the same:
While others have used #rockupinred to show what they are doing to fundraise for the cause:
The handbag brand Radley, which is a BHF partner, has been doing its best to promote the cause as much as possible with a series of tweets and retweets:
Some well-known names, from pop stars to radio presenters to England football players, have also been showing their support by tweeting messages to their thousands of followers:
There have only been a few negative mentions, accounting for just 2.2% of total mentions. These have been more about the idea of wearing the colour red than disagreeing with the charity’s campaign:
All-in-all, this is another great example of how social media can build awareness and it will be interesting to run a deeper analysis after the weekend to measure the reach of, and the response to, the BHF campaign. In the meantime, have you rocked up in red?