21 Dec 09 Rage against the machine Christmas number 1
Quite a popular story in the UK at the moment is how Rage against the machine beat X-factor to number one at Christmas. What is amazing is how one facebook page managed to get so much support and realise so much influence that a main stream media X-factor winner was beaten. I am not writing this to discuss whether this is good or bad for Simon Cowell, more that what is evident is if brands thought they could ignore social media and over muscle it through traditional channels they were very much mistaken. This is a clear case of the voice of the consumer speaking through the power of social media and overwhelming and overpowering television , radio and news media.
Social media and the people that use it are not going away, infact on the contrary the number of people using social media is increasing, as are the platforms people use. If your company is not actively monitoring and analysing social media communications, they should be. Shameless plug: we can help!
Tags: Christmas number 1, Rage against the machine, Social media monitoring
17 Jul 08 Social Media Monitoring- Dutch, French, German, Italian, Portuguese, Norwegian, Spanish, Swedish
I think the title says it all for those to busy too read the full blog post! In case you are reading on though, our Social Media Monitoring Platform Sentiment Metrics now supports the monitoring of Dutch, English, French, German, Italian, Portuguese, Norwegian, Spanish and Swedish languages .
When you set up a brand phrase, or keyword to monitor aswell as the usual AND and NOT operators there is a separate list box that allows you to select language. We will then retrieve data for that language, of course using our demographic report, you can filter down data even further. So for example Spanish data from Spain, or Spanish data from Latin America…
French data from Canada etc…..
If you are interested in this or have any questions please contact us
Tags: media monitoring, Multi Language support, Social media monitoring
14 Jul 08 Social Media Monitoring updates.
We have just released some new functionality which allows workflow and collaborative working.
Workflow and data collaboration.
Next to every mention there is already a take action button which allows you to reassign sentiment and delete mentions. There is now also a “flag for response”, or “post idea” option.
You can post items to yourself or to other users on your system , or user groups.
There is a new Actions screen where you can view actions assigned to you, created by you, or participated in by you. You can respond to team members here, and view all responses.
This functionality lets you to go beyond monitoring and measuring media and allows you to keep a full audit trail on how you, or other team members have participated.
Tags: Social media monitoring, Social media team working, Workflow
