Social Media Monitoring and measurement » Social media monitoring

Sport Is Indeed the International Language

andrewreid — Fri, 06 Jan 2012 09:35:57 +0000

Cricket might be a more international sport than many people realize. In the past four days, the Australia-India Test match in Sydney has attracted a barrage of social media interest across Australia, India, the UK and to a lesser extent, Pakistan. However, the largest proportion of mentions come from the US, at close to 30 percent, compared with 23 percent from India and 21 percent from Australia. It’s not surprising then that Microsoft’s US headquarters boosts its own cricket tournament teamed up by very passionate Indian expats.

Notice also how a strong, self-interested and highly mobile fan base pushes Twitter traffic to the largest component of overall mentions, vis a vis news or blogging coverage. In the UK, for example, news mentions hit 42 percent (in Australia it was 65 percent), while Twitter mentions were 39 percent of the total chatter. By comparison, the Indian market, with its 600m mobile hand sets, pushed Twitter chatter a very high benchmark of 62 percent.

Rage against the machine Christmas number 1

Leon Chaddock — Mon, 21 Dec 2009 10:25:55 +0000

Quite a popular story in the UK at the moment is how Rage against the machine beat X-factor to number one at Christmas. What is amazing is how one facebook page managed to get so much support and realise so much influence that a main stream media X-factor winner was beaten. I am not writing this to discuss whether this is good or bad for Simon Cowell, more that what is evident is if brands thought they could ignore social media and over muscle it through traditional channels they were very much mistaken. This is a clear case of the voice of the consumer speaking through the power of social media and overwhelming and overpowering television , radio and news media.

Social media and the people that use it are not going away, infact on the contrary the number of people using social media is increasing, as are the platforms people use. If your company is not actively monitoring and analysing social media communications, they should be. Shameless plug: we can help!

Social Media Monitoring- Dutch, French, German, Italian, Portuguese, Norwegian, Spanish, Swedish

Leon Chaddock — Thu, 17 Jul 2008 14:36:48 +0000

I think the title says it all for those to busy too read the full blog post! In case you are reading on though, our Social Media Monitoring Platform Sentiment Metrics now supports the monitoring of Dutch, English, French, German, Italian, Portuguese, Norwegian, Spanish and Swedish languages .

When you set up a brand phrase, or keyword to monitor aswell as the usual AND and NOT operators there is a separate list box that allows you to select language. We will then retrieve data for that language, of course using our demographic report, you can filter down data even further. So for example Spanish data from Spain, or Spanish data from Latin America…

French data from Canada etc…..

If you are interested in this or have any questions please contact us

Social Media Monitoring updates.

Leon Chaddock — Mon, 14 Jul 2008 13:18:04 +0000

We have just released some new functionality which allows workflow and collaborative working.

Workflow and data collaboration.

Next to every mention there is already a take action button which allows you to reassign sentiment and delete mentions. There is now also a “flag for response”, or “post idea” option.

You can post items to yourself or to other users on your system , or user groups.

There is a new Actions screen where you can view actions assigned to you, created by you, or participated in by you. You can respond to team members here, and view all responses.

This functionality lets you to go beyond monitoring and measuring media and allows you to keep a full audit trail on how you, or other team members have participated.