23 Feb 10 Sentiment Metrics Launches an Industry First in Social Media Engagement Capabilities
LONDON, February 23, 2010 /PRNewswire/ — Sentiment Metrics today announced the launch of its social media engagement module, powerful new web-based functionality fully integrated with the existing Sentiment Metrics social media monitoring and measurement platform.
The social media engagement module directly integrates with Twitter and Facebook, as well as supporting the creation of comments in blogs and forums from within the application itself. Via the workflow module, CRM functionality is also possible allowing the assignment and tracking of engagement activities, across all team members in an organisation.
Until now, Sentiment Metrics users have been able to monitor online conversations about brands, organisations and issues across all forms of social media including blogs, forums, and Twitter. Sentiment Metrics were the first company to include Facebook fanpage coverage last year and continues to embrace new arenas with Google Buzz. With this new module, Sentiment Metrics users will now be able to directly engage with individuals and enter the online conversation without needing to leave the application.
With the new highly visual social profile graphing tool, users can look up social media user profiles, including their Twitter handle, LinkedIn profile, blog address, and google profile, and then choose to engage via these profiles all with the touch of a button.
Directly engaging with an organisation’s customers has been proven to increase customer satisfaction, improve customer retention and generate greatly increased sales leads. By integrating engagement activities into the Sentiment Metrics social media monitoring platform, organisations can roll out a time-saving, convenient, and easy-to-use process with a full audit trail for historical reporting.
“We have been privileged to help many of the world’s leading brands and agencies monitor and measure social media over the past few years. Direct engagement was the next step for customer-facing organisations. We have responded to our clients’ requests and we are delighted to release these new features,” said Leon Chaddock, Managing Director of Sentiment Metrics.
Sentiment Metrics’ user-friendly web dashboard allows topics to be entered for monitoring and measurement. Content is delivered in real-time, graded by importance and sentiment. Users can then respond directly to mentions collected via Twitter, Facebook or through comment-based systems. For organisations, this means their customers can receive instant feedback, contact information can be identified via Google’s Social graph API and new leads can be funnelled back into the organisation’s sales processes.
For more information about Sentiment Metrics, visit http://www.sentimentmetrics.com.
Free trials and demonstrations available.
About Sentiment Metrics
Sentiment Metrics provides a social media monitoring, measurement and engagement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients, allowing them to directly engage with their customers. For more information, go to http://www.sentimentmetrics.com.
Tags: facebook, google buzz, social media engagement, Social media monitoring, twitter
19 Jun 09 Updates to our social media monitoring platform
We have always analysed and displayed the top topics occuring for a search term/brand/person etc. Now when you click on a topic in the topic cloud or list, you get the option to filter the data below and view which mentions these topics occured in or trend the topic. If you trend the topic a dynamic chart shows you how often the topic occured by day over the selected time period, and filters the data in the data explorer to show where this topic occured. You can of course export the topics to CSV as before, or export the area chart as an image for inclusion in your own reports..
This powerful addition allows you to always see what the key topics are for your brand, and whether they are becoming more important or less important over time.
05 Jun 09 Photo of the Sentiment Metrics platform in Times square
The great launch of Social Media Metrics powered with Sentiment Metrics by our amazing partners PR Newswire included a nice advert in Times square! Check it out!
02 Jun 09 PR Newswire Launches Comprehensive Social Media Monitoring Tool
Social Media Metrics monitors and analyzes over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs
NEW YORK, June 2 /PRNewswire/ — PR Newswire announced today the launch of Social Media Metrics, a powerful new intelligence tool powered by Sentiment Metrics that enables communications professionals and marketers to monitor, analyze and measure the impact of what is being said about an organization, brand, spokesperson or competitor across the social media landscape.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/38671/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090602/NY26433 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
“Blogs, message boards and discussion threads can reveal invaluable information about how messages are resonating, what customers are saying about an organization, who is buzzing about a brand, and when a crisis situation is about to develop,” said Allison Murphy, PR Newswire. “However, sorting through the reams of information in the social media universe and then analyzing the data in an effective manner can be an extremely daunting task. With the launch of the Social Media Metrics service, communications professionals can now efficiently and intelligently analyze how key audiences and the public in general are reacting to and even dictating how their organization and brands are portrayed within the various online and social media circles.”
Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs including Twitter. The system enables users to build customized searches to track keywords related to one’s organization, industry and competitors, while simultaneously isolating specific geographic, demographic and language parameters. Users can further refine Social Media Metrics searches to target those blogs and social media sites that are important to one’s customers or industry opinion-makers.
“With the spread of user-generated media such as blogs and discussion forums, consumers have become more influential than ever before and often, what they are saying can make or break a brand,” said Leon Chaddock, managing director, Sentiment Metrics. “As new media continues to grow in influence, the organizations and brands that effectively utilize social media intelligence to either build on positive buzz about their brand or to quickly respond to an emerging crisis situation will rise to the top, while those that ignore the influence of online voices will risk losing out on valuable opportunities and in some cases, suffering irreparable damage to their brand.”
Once search criteria are established, Social Media Metrics provides intelligence on the data it tracks through a series of analytical tools. Social Media Metrics’ Authority Score can reveal the impact of a blog or social media network on one’s brand or message by providing the number of inbound links from other social media sites, while the Top Topics Report identifies the most frequently discussed topics surrounding a brand and/or its competitors. Social Media Metrics’ Sentiment Report delivers additional insight on social media mentions by gauging whether discussions are positive, neutral or negative. Key to the Sentiment Report tool is the ability to create alerts that isolate negative mentions and warn the user that a potential crisis may be building.
“The longer it takes to respond to a negative situation that may be developing on social media channels, the worse the situation is going to be,” continued Murphy. “An alert dedicated only to negative mentions helps to ensure that users can respond to potentially explosive situations before they spin out of control; an invaluable tool for any communications or marketing professional.”
Social Media Metrics also offers robust reporting capabilities that enable users to tabulate data in customizable charts in a variety of formats, including CSV, graphs and pie charts. The system’s PDF Report Builder allows users to combine graphical information with custom notes to create reports that bring together both qualitative and quantitative analyses.
About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.
About United Business Media Limited
UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.
About Sentiment Metrics
Sentiment Metrics provides the social media monitoring and measurement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients rather than just the data. For more information, go to www.sentimentmetrics.com.
Press Contact:
Rachel Meranus
Vice President, Public Relations
PR Newswire
+1.201.360.6776
rachel.meranus@prnewswire.com
07 Jan 09 Sentiment Metrics recognised as top 10 for brand reputation monitoring tools.
It was good to see Sentiment Metrics featured as a top ten solution for brand reputation monitoring,
Thanks !
http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/
04 Dec 08 SentimentMetrics Version 2 live!
I am pleased to announce version 2 of our user interface is now live!
http://www.sentimentmetrics.com/v2.gif
Tags: New user interface, social media measurement, Social media monitoring
08 Oct 08 Sentiment Metrics has been nominated for an Upshot50 Marketing Technology Leaders Award
We were very pleased to see Sentiment Metrics nominated for a Upshot50 Marketing Technology Leaders Award. It’s fantastic to see our social media monitoring platform recognised in the top 50.
Please vote for us!
http://www.upshotinstitute.com/upshot-50.html
30 Jun 08 Social Media Data Reach
I was discussing with an agency client the other day Sentiment Metrics reach in terms of how much source data we index compared to leading blog search engines such as Google blog search and Technorati.
We did some comparisons across three of the terms they were monitoring and here are the results (terms not shown to protect their clients)!To get the raw numbers of social media mentions and online media mentions I checked in Sentiment Metrics reporting interface and database manually.
To get the raw numbers on Google blog search I did an advanced search. Selected the last month of data , English, and entered the phrase in the exact phrase box. Once the search was run I clicked the links at the bottom of the page until I got to the last page of results as their result count can not be trusted. I then recorded the number at the bottom of the page “In order to show you the most relevant results, we have omitted some entries very similar to the XXX already displayed.” As this shows their entire index for this phrase without duplicates. See: http://people.oii.ox.ac.uk/escher/2008/02/28/google-blogsearch-howto/ Section: Second problem: total results estimate.
To get raw numbers from Technorati I ran the query and looked at the numbers chart in the bottom right and added the total manually.
| Phrase |
Google Blog |
Technorati |
Sentiment Metrics Reports (after spam and relevance filtering) |
Sentiment Metrics Database |
| 1 |
277 |
Approx 55 |
296 |
484 |
| 2 |
139 |
Approx 19 |
165 (only 20 days data) |
322 |
| 3 |
512 |
Not possible |
573 (only 20 days data) |
7842 |
Obviously there is a lot more to Sentiment Metrics than just raw numbers such as our Sentiment, Demographic and influencer analysis. However on just the simple metric of raw numbers you can see for all three terms we outperformed the two blog search engines. Our client was happy to confirm this!
12 Jun 08 Social Media Demographics
A quick update.
We have added reports showing the demographic breakdown of mentions. This includes location, age and gender breakdown. You can also select to only view data from a certain country and/or gender and/or age range. What to know what 20-25 year old men living in the US think of your brand? Or maybe 10-15 year old women in the UK? Now you know!
Why not contact us for a demo or trial?
21 May 08 Topics, widget dashboards, demographics we’ve been busy!
Well I haven’t updated this blog for a while, basically because we have been so busy working on our Social media monitoring service.
We have added some great features which I really should let you all know about!
-Topics. We now analyse all the snippets/mentions we have gathered about our clients brands for key topics. You can view a Topic cloud or sorted list showing the key topics around your brands.
-Widget summary- It is now possible to completely customise your summary page. You can select the reports/graphs you want to see, drag and drop them around the page and minimise them. A great way to get a snapshot of what is going on with your brands.
-Sentiment enhancements- We have made some changes to our sentiment algorithms and further increased accuracy.
-Mentions limit- We used to price based on the number of mentions. We have removed this restriction and now there is no mentions limits! It doesn’t matter how much data we have to process for your brands we won’t be charging you extra. Our base package now comes in at £259 a month and you can track 3 keyphrases/brands. We also offer a white label system for agencies and larger clients where they can track as many phrases /brands they want for a fixed fee.
Coming soon-
-Report scheduler and designer (design your own reports and have them emailed to you when you want them!)
-Demographics- Find out which countries your brands buzz is coming from, whether the source author is Male or Female and what age they are!
We are pretty excited and so are our clients… When I look back at the improvements we have made over the last 6 months I am immensely proud.
There are more and more people knocking on our door everyday as companies are starting to realise the wealth of information they can harness from social media. There is real buzz around social media monitoring and measurement at the moment as anyone else noticed 
