3
Feb 12
Last week the nominations for this year’s Academy Awards were released, and they certainly got people talking. While they were some obvious choices, based on previous reviews and earlier season award wins, it seems the Academy still had the power to surprise.
If social media buzz could select the winners, then certain stars, such as Gary [...]
6
Jan 12
Cricket might be a more international sport than many people realize. In the past four days, the Australia-India Test match in Sydney has attracted a barrage of social media interest across Australia, India, the UK and to a lesser extent, Pakistan. However, the largest proportion of mentions come from the US, at close to 30 [...]
22
Dec 11
So, 2012 is nearly here and the digital community has been predicting what will be hot in social next year. One of the most repeated predictions is f-commerce will take centre stage as brands continue to innovate on shopping experiences.
Figures from the recent IMRG / eDigitalResearch eCSI study show there has been an 8.8% growth [...]
24
Nov 11
Last week, Virgin Money agreed to buy Northern Rock for £747m. It will take over the non-toxic banking and mortgage lending arm of the nationalised bank, which was bailed out by the Government in 2008. Virgin will rebrand Northern Rock’s 75 branches and the move finally gives Richard Branson’s financial arm a bricks and mortar [...]
1
Jun 11
Research from the Economist Intelligence Unit has found that companies with an understanding of how social media can transform the way it operates will have a distinct competitive edge.
Its Re-envisioning Customer Value report has suggested that new forms of valuation are needed to inform customer engagement strategies. The way a company values its customers is [...]
26
May 11
For the second year running, Santander has been voted the worst for customer service in the Moneywise Great British Customer Services survey. Moneywise editor, Johanna Gornitzki, explained that long queues in branches, unhelpful call centres and untrained staff were three of the most common complaints about Santander. 12,000 people took part in the survey and [...]
23
May 11
Whether you’re a Manchester United fan, a Barcelona fan, or just love watching football, Ford has come up with an innovative campaign to engage with fans interested in the brand.
The car maker has kicked off a week-long social media campaign in the run-up to the Champion’s League Final at Wembley on Saturday. Visitors to its [...]
20
May 11
Orangina will be 75 this year and to mark the soft drink’s anniversary it has hired Manchester agency Brazen to implement a multi-layered campaign, including a social campaign on Facebook.
The agency will use Orangina’s French heritage to revitalise the brand and bring it up to date. Using heritage to strengthen consumer bases has been a [...]
