4
Apr 11
Author: Leon Chaddock
I was one of the first to found a social media monitoring/analytics company in 2005. At this time I didn’t even know this is what the industry would end up being named. In fact when I started there was no Twitter or Facebook. I had outsourced to a team of developers and built [...]
31
Mar 11
Social media can and should be measured. That was one of the key Barcelona Principles established a group of industry experts in partnership with the Association for Measurement and Evaluation of Communication (AMEC). The principles were set up to underpin measurement and evaluation and received industry-wide consensus.
The Chartered Institute of Public Relations (CIPR), one of [...]
28
Mar 11
Research from communications agency Radley Yelder has found that many FTSE100 brands have not grasped the potential of social media. Just under 30% had a corporate Facebook page and 54 brands had a Twitter account. However, 22 of these just used the platform to communicate corporate messages.
So why have these brands been holding back? The [...]
25
Mar 11
This sounded ominous.
Over the past week, Qantas has faced a social media backlash over the appearance of private pilot and A-lister John Travolta in its new air safety video. According to Pop Eater, the airline’s cabin crew were highly critical of the campaign and described the video as ‘tacky’ and ‘corny’.
We’ve run a quick analysis [...]
23
Mar 11
There have been a couple of recent examples of brands and PR agencies scoring spectacular own goals when it comes to engaging (read alienating) influential bloggers. A few weeks ago, fashion retailer Inditex found itself in the middle of an online spat over images of bloggers used by its outside designers for t-shirts sold by [...]
17
Mar 11
Months of speculation continue as to whether Google is planning to launch a stand-alone social network. Two words have been whizzing around the web – Google Circles – and there have been a couple of false alarms in the past week, including buzz that Google would launch its platform at South by South West (SXSW), [...]
17
Feb 11
Fashion retail giant Inditex, which lists Zara among its global chains, recently found itself in the middle of an online spat with bloggers over the use of images used by its outside designers for t-shirts in its stores. The designers used pictures posted by fashion and style bloggers for a series of t-shirts, which have [...]
16
Feb 11
Anyone with a Gmail account will probably have noticed the permalink to Spam recipes in their spam folders. On the menu today – Spam Fajitas – serves 8, add extra salsa if desired.
But, do people still eat Spam? The answer is a resolute yes and the retro brand has just hit the social media headlines [...]
10
Jan 11
In a landmark move, the Office of Fair Trading (OFT) is taking action on bloggers and tweeters who endorse a brand without declaring they’ve been paid for it.
The Guardian has reported that the watchdog last month started a case against PR firm Handpicked Media, which runs a commercial blogging network, for apparently paying bloggers for [...]
