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The coalition faces an electoral test next week with the Oldham East and Saddleworth by-election and the political dials have been turned to max. The seat became vacant when the Liberal Democtrats challenged the win by Labour’s Phil Wooolas, who stood down after a judgement he lied during the campaign. Ten candidates are standing including: [...]
Is it that time of year already? We’re slipping and sliding towards the start of the new year when social media is forecast to mature as a strategic communications tool for brands.
We’ve put together a quick guide to the word on the web on what’s hot for 2011 – whether your social media strategy is [...]
Research from Ketchum and FedEx recently concluded that most brands have adopted a ‘wait and see’ approach to social media. The survey found that 75% of the 62 leading brands it polled were looking to others to test the waters before implementing social media tools.
With many companies hesitant on setting the pace on social, it’s [...]
Just imagine – your latest Twitter campaign is covered by the mainstream media – good times. Not quite if you’re Vodafone and protestors have hijacked your feel-good campaign to protest alleged tax avoidance.
A couple of weeks ago, we covered a number of protests at Vodafone stores, triggered by the group UKuncut which mobilised through Twitter. [...]
A couple of months ago we discussed a study from MyPrivateBanking Research which found that global banking representation in social media was poor. Most of the world’s leading banks either had an ad-hoc social approach or no strategy at all.
There are no hard and fast rules in engagement, but for the banking industry, with millions [...]
FedEx and Ketchum surveyed 62 of the biggest brands to evaluate corporate social media use, including: Michelin, Kraft, AT&T, Cisco, Renault, Ford, Mars, Philips, Procter & Gamble and Pepsi.
All brands were active on at least one social channel and generating word of mouth, building brand loyalty, strengthening customer relationships and providing information for all stakeholders [...]
The rumour tombola has been in full swing in the past week with speculation that Google will buy Groupon.
Today, the web is spinning with news from VatorNews that Google has just bought the coveted voucher website for $2.5bn, according to an unnamed insider.
Groupon offers daily discount deals to locals and has a global presence. It [...]
At the beginning of November, news that an engine had blown on a Qantas Airbus A380 flight from Singapore just minutes after take-off triggered a dismal month for the engine maker, Rolls Royce. In the past few weeks, we monitored over 5,000 mentions of the social discussion around Rolls Royce, its failed Trent 900 engine [...]
There’s been a right old social media ding dong over on the Telegraph. A post by Milo Yiannopoulos – ‘Time to ditch the blood-sucking social media gurus’ has got the pulses racing of the digital community. The blogger says that hiring social media consultants is a complete waste of time and internally, the most a [...]
If your brand uses social media to engage with your customers – be social.
That was the key message from research from Firefly which looked at global consumer attitudes to companies using social media. Consumers wanted brands to have a ‘human face’ and feared that corporate participation could mean a loss of community – they did [...]
