23
Nov 10
There’s been a right old social media ding dong over on the Telegraph. A post by Milo Yiannopoulos – ‘Time to ditch the blood-sucking social media gurus’ has got the pulses racing of the digital community. The blogger says that hiring social media consultants is a complete waste of time and internally, the most a [...]
22
Nov 10
If your brand uses social media to engage with your customers – be social.
That was the key message from research from Firefly which looked at global consumer attitudes to companies using social media. Consumers wanted brands to have a ‘human face’ and feared that corporate participation could mean a loss of community – they did [...]
8
Nov 10
There’s been a lively discussion lately about how companies can no longer shy away from social media. Brands need a sustained, targeted, social media strategy to listen and engage with their customers. The banking industry should be no exception.
However, recent research from MyPrivateBanking Research found that global banking representation in social media was poor and [...]
4
Nov 10
In the past week, Vodafone has found itself at the sharp end of a Facebook and Twitter campaign. Protestors across the country blockaded stores claiming the mobile operator had not paid a £6bn tax bill. Campaigners on Wednesday closed Vodafone’s flagship London store and people followed the protest via the #UKuncut hashtag, which turned into [...]
1
Nov 10
A couple of weeks ago Nokia found itself in a PR maelstrom when it was criticised, along with PR agency Mission, for its failure to deliver on commitments made to blogger Muireann Carey-Campbell who had agreed to take part in the Nokia Outdoor Series. The issue caused a bit of a firestorm on Twitter and [...]
27
Oct 10
Social media will be the most important customer service tool and there is sustained consumer appetite for brand engagement. That’s the message from major research by IAB, Opinion Matters and RMM on UK social media usage. It found that interaction will increase and brands were more popular than celebrities. 20.3% of social network users followed [...]
26
Oct 10
Microsoft’s Steve Ballmer unveiled Windows Phone 7 on 11 October – a new smartphone in an already crowded market. So, what’s the response been like in social media? In the past month, we monitored over 150,000 mentions of the Windows Phone 7 discussion, in real-time to gauge the mood around the new smartphone on [...]
21
Oct 10
Google has moved quickly with an experiment to counter Microsoft’s move to return results based on Facebook social graphs. Some recent Google results have been returned with a real-time ‘shared by’ link to show how many times the topic has been mentioned on social networks. It’s also added a ‘recent updates’ link to its real-time [...]
20
Oct 10
Social shoppers want to make more consumer reviews and recommendations, and these views are becoming influential on purchasing decisions. Research from immediate future found that 32% of consumers had a better perception of a brand or product that had been recommended. But, there were caveats for brand or product comment.
The social media agency surveyed 2,000 [...]
