The social media engagement module directly integrates with Twitter and Facebook, as well as supporting the creation of comments in blogs and forums from within the application itself. Via the workflow module, CRM functionality is also possible allowing the assignment and tracking of engagement activities, across all team members in an organisation.

Until now, Sentiment Metrics users have been able to monitor online conversations about brands, organisations and issues across all forms of social media including blogs, forums, and Twitter. Sentiment Metrics were the first company to include Facebook fanpage coverage last year and continues to embrace new arenas with Google Buzz. With this new module, Sentiment Metrics users will now be able to directly engage with individuals and enter the online conversation without needing to leave the application.

With the new highly visual social profile graphing tool, users can look up social media user profiles, including their Twitter handle, LinkedIn profile, blog address, and google profile, and then choose to engage via these profiles all with the touch of a button.

Directly engaging with an organisation’s customers has been proven to increase customer satisfaction, improve customer retention and generate greatly increased sales leads. By integrating engagement activities into the Sentiment Metrics social media monitoring platform, organisations can roll out a time-saving, convenient, and easy-to-use process with a full audit trail for historical reporting.

“We have been privileged to help many of the world’s leading brands and agencies monitor and measure social media over the past few years. Direct engagement was the next step for customer-facing organisations. We have responded to our clients’ requests and we are delighted to release these new features,” said Leon Chaddock, Managing Director of Sentiment Metrics.

Sentiment Metrics’ user-friendly web dashboard allows topics to be entered for monitoring and measurement. Content is delivered in real-time, graded by importance and sentiment. Users can then respond directly to mentions collected via Twitter, Facebook or through comment-based systems. For organisations, this means their customers can receive instant feedback, contact information can be identified via Google’s Social graph API and new leads can be funnelled back into the organisation’s sales processes.

For more information about Sentiment Metrics, visit http://www.sentimentmetrics.com.

Free trials and demonstrations available.

About Sentiment Metrics

Sentiment Metrics provides a social media monitoring, measurement and engagement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients, allowing them to directly engage with their customers. For more information, go to http://www.sentimentmetrics.com.

Social media and the people that use it are not going away, infact on the contrary the number of people using social media is increasing, as are the platforms people use. If your company is not actively monitoring and analysing social media communications, they should be. Shameless plug: we can help!

This powerful addition allows you to always see what the key topics are for your brand, and whether they are becoming more important or less important over time.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/38671/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090602/NY26433 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

“Blogs, message boards and discussion threads can reveal invaluable information about how messages are resonating, what customers are saying about an organization, who is buzzing about a brand, and when a crisis situation is about to develop,” said Allison Murphy, PR Newswire. “However, sorting through the reams of information in the social media universe and then analyzing the data in an effective manner can be an extremely daunting task. With the launch of the Social Media Metrics service, communications professionals can now efficiently and intelligently analyze how key audiences and the public in general are reacting to and even dictating how their organization and brands are portrayed within the various online and social media circles.”

Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs including Twitter. The system enables users to build customized searches to track keywords related to one’s organization, industry and competitors, while simultaneously isolating specific geographic, demographic and language parameters. Users can further refine Social Media Metrics searches to target those blogs and social media sites that are important to one’s customers or industry opinion-makers.

“With the spread of user-generated media such as blogs and discussion forums, consumers have become more influential than ever before and often, what they are saying can make or break a brand,” said Leon Chaddock, managing director, Sentiment Metrics. “As new media continues to grow in influence, the organizations and brands that effectively utilize social media intelligence to either build on positive buzz about their brand or to quickly respond to an emerging crisis situation will rise to the top, while those that ignore the influence of online voices will risk losing out on valuable opportunities and in some cases, suffering irreparable damage to their brand.”

Once search criteria are established, Social Media Metrics provides intelligence on the data it tracks through a series of analytical tools. Social Media Metrics’ Authority Score can reveal the impact of a blog or social media network on one’s brand or message by providing the number of inbound links from other social media sites, while the Top Topics Report identifies the most frequently discussed topics surrounding a brand and/or its competitors. Social Media Metrics’ Sentiment Report delivers additional insight on social media mentions by gauging whether discussions are positive, neutral or negative. Key to the Sentiment Report tool is the ability to create alerts that isolate negative mentions and warn the user that a potential crisis may be building.

“The longer it takes to respond to a negative situation that may be developing on social media channels, the worse the situation is going to be,” continued Murphy. “An alert dedicated only to negative mentions helps to ensure that users can respond to potentially explosive situations before they spin out of control; an invaluable tool for any communications or marketing professional.”

Social Media Metrics also offers robust reporting capabilities that enable users to tabulate data in customizable charts in a variety of formats, including CSV, graphs and pie charts. The system’s PDF Report Builder allows users to combine graphical information with custom notes to create reports that bring together both qualitative and quantitative analyses.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

About Sentiment Metrics

Sentiment Metrics provides the social media monitoring and measurement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients rather than just the data. For more information, go to www.sentimentmetrics.com.

    Press Contact:
    Rachel Meranus
    Vice President, Public Relations
    PR Newswire
    +1.201.360.6776
    rachel.meranus@prnewswire.com

Search term configuration screen

Expanded Twitter Coverage

Previously we picked up a good deal of Tweets from Twitter, but it wasn’t exhaustive. We now have full Twitter coverage. We have added a new “Micro-blog” category to the channel reports.

 Admin screen changes

Thanks !

http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/

You can see a screenshot of the new look and feel here, but I promise its even better when you use it live, why not contact us for a demo or trial :

http://www.sentimentmetrics.com/v2.gif

Please vote for us!

http://www.upshotinstitute.com/upshot-50.html

Influencer Reports.
 
It is now possible to seperate influencers by channel type: Blog, Forum, News or Website.
 
Below the influencer chart is a summary of each influencer, their authority, the number of times they have mentioned your brand and they key topics they discuss. A screenshot is also shown of their site.

Comparison Reports.
 
The comparison report has now been completely overhauled.
 
You can select from any of your brands, and compare their buzz and sentiment aswell as seeing a Share of Voice chart. You can save different comparison reports, and quickly reload them with one click. As with all our other charts these are easily exportable as an image for use in compiling your own reports.

Full size

Channel Reports.
 
A new report introduced in this release, allows you to view the % breakdown of mentions about your brand(s) from different channels. Including Blog, Forum, News, Website.
 
You can then drill down to the data to view all mentions from each channel.
 
Full size
 
Please contact us if you have any questions or would like to see a demo of these features.