So its been a few weeks since we opened our doors to business. The take up of the service has exceeded our expectations. Everyone from FTSE 100’s monitoring their main brand, large agencies offering the service to their clients and smaller businesses just wanting to find out what is being said about them.
We are delighted with the take up and continue to work on improving the service.

We are currently finding approximately double the amount of blog posts that blog search engines find. Not to mention we remove spam, organise the data , draw trends in one easy to find place.

We are saving companies many hours of their staffs time, what was once a tedious and manual task taking hours, now takes a few minutes.

Have you tried our service yet?

 Listen . Learn . Profit 

Today we launched our blog and media monitoring service. We have also launched with a 14 day free trial, so please check us out and see how we can help you.

Recently we have been asked what the difference between our service and traditional blog or news clipping services are. So here is the answer:

Clipping services such as Cyberalerts Blogsquirrel generally just email you all the mentions of your keyword once a day. They do not do any analysis and do not provide anyway to search and group mentions. SentimentMetrics is more of a business intelligence tool.  Although you could use it just to store all mentions of your brand, it is many, many times more powerful.
You can view all mentions and sort by date, by authority of the blog, view whether the mentions are positive or negative, view the major influences of your brand and view what they are saying, see the main themes that people are discussing about your brand and much, much more.

With our advanced search, you can check the sentiment for certain days, if you have a sudden surge of bad publicity you can view what this is about, then using our advanced search, search for this theme or keyword within your brands mentions. Very quickly you can build up a story about what is going on, and being said and rapidly manage this.

This saves you many, many man hours as apposed to using traditional clipping or manually checking the press. Furthermore data isn’t just displayed as text, we show really intuitive graphs and charts, which show clear trends and patterns surrounding your brand. This allows you to make clear decisions on marketing, and how your brands buzz is going.

This is all for around the same price point as traditional clipping services (from less than £150 ($300)) a month, we also have a free 14 day trial so you can check the service is for you. Any questions please don’t hesitate we would be delighted to discuss how we can help you.

So the IPhone Launched in the UK last Friday. After an amazing amount of publicity and buzz in the US punters were expecting the same in the UK.

 Did it happen?

Not really. There is a slight raise in Buzz, but it seems most people werent that bothered and this seemed to be the real story.

Taken from our search results:

 http://www.gadgetreview.com/

“The iPhone launches in the UK in about 30 minutes (Iâm PST US time). Based on Dialaphones research no one really cares over there. Are the English not Apple fans? What gives? 15 people in line at the Apple stores!”

http://armchairsupporter.org

“Like most people, I cannot undestand the fuss over the Apples new IPhone mobile, which was launched in the UK today. It may be the latest must-have gadget, but like most high-profile launches, the mobile is expensive to buy”

Reasons we found using our search technologies included in the SentimentMetrics dashboard:

‘Lots of people are having a poke around, checking it out, but they’re not comfortable with paying £270, signing up on an 18-month contract and then only getting 200 minutes and 200 texts for £35, even though we tell them they get unlimited data.’

http://tech.blorge.com

‘I think the reasons for the low interest include the high monthly fees, carrier lock, no 3G, touchscreen phone alternatives, and that the initial iPhone hype from last Summer just faded. ‘

i4u.com

Lessons I think Apple could learn.:

-The IPhone isn’t as revolutionary as the IPod was, so the highly inflated prices don’t appeal to the consumer.

-The internet doesn’t care about country borders, Buzz spreads fast, and dies fast too!

If you create alot of Buzz around a product it is hard to maintain it for 4 months (the time between the US and UK launches). I have no doubt if they had sorted distribution out in the US and UK at the same time (or even a month apart) sales would have been much higher in the UK. 

If you want to see how Buzz around your marketing campaigns and launches are going, why not try our 14 day free trial?

Early last month I was tracking the buzz about David Cameron vs Gordon Brown. Now ordinarily Mr. Brown gets three times more buzz a day than Mr. Cameron, which I would expect seeing Mr. Brown is the PM.

However it was fasinating watching over these few weeks. First of all Mr. Cameron pulls a blinder in the Conservative party speeches my totally memorising a 60 minute speech, I wonder if he had anticipated what might have happened!!

  Notice the buzz on the 3rd October

http://oberon2001.blogspot.com/ comments

“David Cameron’s speech to his party’s conference today would appear, watching it back on the BBC, to have been made without the aid of an autocue and bloody hell, doesn’t it look better ”

 I’d have to agree it was highly impressive! It really piled the pressure on Mr. Brown, and there were calls for an early general election which stired the media and blogging public into a frenzy!

 It became a bit of a nightmare for Mr. Brown, the tories polls followed the buzz trend upwards, and several days later Mr. Brown decided against a Snap election. Check how his buzz report soared!

Most bloggers decided Brown had played right into Camerons hands such as http://britpolanalysis.blogspot.com/ who commented:

“If Gordon Brown wanted to get on with the business of government, he could have said this at the Labour Party conference. Now David Cameron is able to portray him as frightened of an election and has won a substantial tactical advantage”

 There were thousands of mentions we tracked and using our advanced search engine I was able to dig further down into the individual topics and group them by subject and view. It was fasinating stuff.

It got me wondering whether politicians use this type of technology to view what the public thinks. Government are often slower adopters than the Corporate world, but if they aren’t using this they are missing a trick!

If you are interested in monitoring blogs please get in touch we would love to discuss our technology with you!

We are just finishing our website which we anticipate will be live this month. The blog monitoring product of course has been live for several months while we test and refine. We will soon be offering free 14 day trials, I’ll update here when these are available