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So the IPhone Launched in the UK last Friday. After an amazing amount of publicity and buzz in the US punters were expecting the same in the UK.
Did it happen?
Not really. There is a slight raise in Buzz, but it seems most people werent that bothered and this seemed to be the real story.
Taken from our search results:
“The iPhone launches in the UK in about 30 minutes (Iâm PST US time). Based on Dialaphones research no one really cares over there. Are the English not Apple fans? What gives? 15 people in line at the Apple stores!”
“Like most people, I cannot undestand the fuss over the Apples new IPhone mobile, which was launched in the UK today. It may be the latest must-have gadget, but like most high-profile launches, the mobile is expensive to buy”
Reasons we found using our search technologies included in the SentimentMetrics dashboard:
‘Lots of people are having a poke around, checking it out, but they’re not comfortable with paying £270, signing up on an 18-month contract and then only getting 200 minutes and 200 texts for £35, even though we tell them they get unlimited data.’
‘I think the reasons for the low interest include the high monthly fees, carrier lock, no 3G, touchscreen phone alternatives, and that the initial iPhone hype from last Summer just faded. ‘
Lessons I think Apple could learn.:
-The IPhone isn’t as revolutionary as the IPod was, so the highly inflated prices don’t appeal to the consumer.
-The internet doesn’t care about country borders, Buzz spreads fast, and dies fast too!
If you create alot of Buzz around a product it is hard to maintain it for 4 months (the time between the US and UK launches). I have no doubt if they had sorted distribution out in the US and UK at the same time (or even a month apart) sales would have been much higher in the UK.
If you want to see how Buzz around your marketing campaigns and launches are going, why not try our 14 day free trial?
