23 Feb 10 Sentiment Metrics Launches an Industry First in Social Media Engagement Capabilities
LONDON, February 23, 2010 /PRNewswire/ — Sentiment Metrics today announced the launch of its social media engagement module, powerful new web-based functionality fully integrated with the existing Sentiment Metrics social media monitoring and measurement platform.
The social media engagement module directly integrates with Twitter and Facebook, as well as supporting the creation of comments in blogs and forums from within the application itself. Via the workflow module, CRM functionality is also possible allowing the assignment and tracking of engagement activities, across all team members in an organisation.
Until now, Sentiment Metrics users have been able to monitor online conversations about brands, organisations and issues across all forms of social media including blogs, forums, and Twitter. Sentiment Metrics were the first company to include Facebook fanpage coverage last year and continues to embrace new arenas with Google Buzz. With this new module, Sentiment Metrics users will now be able to directly engage with individuals and enter the online conversation without needing to leave the application.
With the new highly visual social profile graphing tool, users can look up social media user profiles, including their Twitter handle, LinkedIn profile, blog address, and google profile, and then choose to engage via these profiles all with the touch of a button.
Directly engaging with an organisation’s customers has been proven to increase customer satisfaction, improve customer retention and generate greatly increased sales leads. By integrating engagement activities into the Sentiment Metrics social media monitoring platform, organisations can roll out a time-saving, convenient, and easy-to-use process with a full audit trail for historical reporting.
“We have been privileged to help many of the world’s leading brands and agencies monitor and measure social media over the past few years. Direct engagement was the next step for customer-facing organisations. We have responded to our clients’ requests and we are delighted to release these new features,” said Leon Chaddock, Managing Director of Sentiment Metrics.
Sentiment Metrics’ user-friendly web dashboard allows topics to be entered for monitoring and measurement. Content is delivered in real-time, graded by importance and sentiment. Users can then respond directly to mentions collected via Twitter, Facebook or through comment-based systems. For organisations, this means their customers can receive instant feedback, contact information can be identified via Google’s Social graph API and new leads can be funnelled back into the organisation’s sales processes.
For more information about Sentiment Metrics, visit http://www.sentimentmetrics.com.
Free trials and demonstrations available.
About Sentiment Metrics
Sentiment Metrics provides a social media monitoring, measurement and engagement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients, allowing them to directly engage with their customers. For more information, go to http://www.sentimentmetrics.com.
Tags: facebook, google buzz, social media engagement, Social media monitoring, twitter
21 Dec 09 Rage against the machine Christmas number 1
Quite a popular story in the UK at the moment is how Rage against the machine beat X-factor to number one at Christmas. What is amazing is how one facebook page managed to get so much support and realise so much influence that a main stream media X-factor winner was beaten. I am not writing this to discuss whether this is good or bad for Simon Cowell, more that what is evident is if brands thought they could ignore social media and over muscle it through traditional channels they were very much mistaken. This is a clear case of the voice of the consumer speaking through the power of social media and overwhelming and overpowering television , radio and news media.
Social media and the people that use it are not going away, infact on the contrary the number of people using social media is increasing, as are the platforms people use. If your company is not actively monitoring and analysing social media communications, they should be. Shameless plug: we can help!
Tags: Christmas number 1, Rage against the machine, Social media monitoring
22 Apr 09 Sentiment Metrics Updates 22nd April
Here is a summary of the latest updates to our system.
Search term configuration screen
We have completely overhauled the search term config screen. Previously you could only do a single AND , NOT or OR. You can now do as many as you like!
You can choose for all reports to only contain social media, only online news, or both.
You can choose for all reports to only show content from a certain region/ country.
On entering a search term we will now straight away show 30 days history of the search term aswell as collecting realtime updates.
This is in addition to archiving as your campaign progresses we will always keep upto 2 years of data.
Expanded Twitter Coverage
Previously we picked up a good deal of Tweets from Twitter, but it wasn’t exhaustive. We now have full Twitter coverage. We have added a new “Micro-blog” category to the channel reports.
Admin screen changes
Agencies with multi user accounts, can now choose how many search terms their clients should be able to add to the system. This is in addition to the usual facility of being able to share search terms and profiles to selected user accounts.
There is also an add url function, so you may add new blogs to our index.
Partners / White label systems
All of the new features have been rolled out to your installations today, as always we welcome any feedback or feature requests.
Coming next
We are incorporating blog comments into the reports. Also adding a blog comment channel in the channel reports. We are developing an API, and also adding some more enhancements to our Top Topics report.
Tags: Senitment Metrics Update, social media measurement, Social media monitoring
04 Dec 08 SentimentMetrics Version 2 live!
I am pleased to announce version 2 of our user interface is now live!
http://www.sentimentmetrics.com/v2.gif
Tags: New user interface, social media measurement, Social media monitoring
19 Sep 08 Sentiment Metrics Updates
A quick update on latest features added to our Social Media Monitoring system
Influencer Reports.
It is now possible to seperate influencers by channel type: Blog, Forum, News or Website.
Below the influencer chart is a summary of each influencer, their authority, the number of times they have mentioned your brand and they key topics they discuss. A screenshot is also shown of their site.
Comparison Reports.
The comparison report has now been completely overhauled.
You can select from any of your brands, and compare their buzz and sentiment aswell as seeing a Share of Voice chart. You can save different comparison reports, and quickly reload them with one click. As with all our other charts these are easily exportable as an image for use in compiling your own reports.
Channel Reports.
A new report introduced in this release, allows you to view the % breakdown of mentions about your brand(s) from different channels. Including Blog, Forum, News, Website.
You can then drill down to the data to view all mentions from each channel.
Full size
Please contact us if you have any questions or would like to see a demo of these features.
Tags: Sentiment Metrics updates, Social media monitoring, Social Media Monitoring updates
17 Jul 08 Social Media Monitoring- Dutch, French, German, Italian, Portuguese, Norwegian, Spanish, Swedish
I think the title says it all for those to busy too read the full blog post! In case you are reading on though, our Social Media Monitoring Platform Sentiment Metrics now supports the monitoring of Dutch, English, French, German, Italian, Portuguese, Norwegian, Spanish and Swedish languages .
When you set up a brand phrase, or keyword to monitor aswell as the usual AND and NOT operators there is a separate list box that allows you to select language. We will then retrieve data for that language, of course using our demographic report, you can filter down data even further. So for example Spanish data from Spain, or Spanish data from Latin America…
French data from Canada etc…..
If you are interested in this or have any questions please contact us
Tags: media monitoring, Multi Language support, Social media monitoring
14 Jul 08 Social Media Monitoring updates.
We have just released some new functionality which allows workflow and collaborative working.
Workflow and data collaboration.
Next to every mention there is already a take action button which allows you to reassign sentiment and delete mentions. There is now also a “flag for response”, or “post idea” option.
You can post items to yourself or to other users on your system , or user groups.
There is a new Actions screen where you can view actions assigned to you, created by you, or participated in by you. You can respond to team members here, and view all responses.
This functionality lets you to go beyond monitoring and measuring media and allows you to keep a full audit trail on how you, or other team members have participated.
Tags: Social media monitoring, Social media team working, Workflow
12 Jun 08 Social Media Business Intelligence PDF’s
Wow what a mouthfull!
However It is now possible to select reports, charts and data from our realtime social media monitoring dashboard and download neatly compiled PDF reports with a wealth of business intelligence.
Ideal for marketing departments, agencies or for showing to your clients!
Please contact us for example reports or a demo
Tags: business intelligence, PDF reports, Social media monitoring, Social media reports
