About our Social Media Monitoring Solution: Sentiment Metrics was born in 2005. We spent two years developing the system and capturing requirements from PR, digital and marketing agencies around the world. We learned the system had to be highly flexible and keep up with the fast pace world of social media where new influential data sources come online daily.The system had to be easy to use, and easy to demonstrate to team members and clients. Importantly the system shouldn't just bring back data, the search engines do a pretty good job of that already. So the system had to have highly advanced analytics, interpreting and classifying the tone of mentions, finding the influential sources and showing which mentions and marketing messages were spreading around the web. Demographics were also key, with many of the agencies keen to see how different age ranges, genders viewed their clients or own brands. The system had to show data close to real-time, and there had to be a way to create printable reports to demonstrate to clients and team members. Finally these agencies didn't want to buy into a piece of software. They wanted a service they could grow into, that was adapted rapidly based on their feedback and could provide a one stop reference point for all their staff that could streamline their analytics, and provide a standard way of reporting. Sentiment Metrics was born, and continues to evolve and serve some of the worlds leading agencies and brands. ©2007 Sentiment Metrics - All rights reserved. Macranet Ltd Registered in England and Wales Company number 4848068 VAT No:929 2945 83