The world of social media is a minefield of terminology, strategies and different software. How to monitor social media, and more importantly, how to get the most out of your investment, is fundamental to understanding how to use the information gleaned from your monitoring activities to support your business goals.

Sentiment Metrics is used by numerous types of organisations around the globe to support their businesses. We wanted to give you a flavour of the different uses from our existing clients so that you can see how flexible our solution is and start to consider how it can support your business, both now and in the future.

We’ve brought together examples of some of the potential uses of Sentiment Metrics across the organisation. Tracking buzz volumes will help you understand the key topics emerging in your industry. Exploring sentiment analysis will highlight what people think about certain brands which will help to support your marketing initiatives and new business activities. Sentiment Metrics can help manage your reputation in impeding crisis situations, as well as engage with and build upon your influencers amongst your customer base. Each example gives you information about specific uses, along with screenshots, which can inspire you to consider how we can help you.