One of the biggest questions for Brands interested in Social Media is understanding who is influencing discussions and perceptions of their brand online. With the viral nature of the social web , it only takes one person with a gripe or issue with your brand, with good online connections and they could cause alot of damage. On the flip side looking after your customers is likely to result in brand advocates promoting your messages for you.
Either way understanding who these people are can be vital business intelligence in the modern online business world.
Sentiment Metrics includes an influencer identification reports allowing you to rank influencers based on metrics such as how frequently they mention you , the number of people following them, or their internally created authority score. You can drill down into channel types such as blog, forum or Micro Blog, click to view their actual mentions, and view their location , age and gender .
Data can also be exported to excel spreadsheets, and using our engagement module you can also directly communicate with them, or even lookup their social contact information, where they have profiles online, or even their contacts
Never before was it so easy to identify the influencial people online and engage with them.
To get access to a free trial or demo, simply fill out the form at the bottom of the page, and we will get you setup right away.